With guest speaker Paul Eldridge form Intellitrain speaking on the rules of marketing.

Recent estimates suggest that on average, you come in contact with over 3,000 marketing messages from various brands every single day.

To combat this, consumers have become increasingly adept at tuning out marketing. Push marketing is therefore increasingly becoming ineffective. You need to understand how to "pull" people to your service offering.

This session will give you an insight into what's changed, why it's crucial for your business success to understand the significance of this, and briefly explore some of the key ways you can effectively reach your targeted customers.